Research Projects - Priyanka Parvathi

Assessing the Potential of Fair Organic Certified Products for Sustainable Livelihoods in Developing Countries - The case of Black Pepper in India

The international organic agriculture and fair trade are challenging the practices and the markets of conventional agriculture. Where organic agriculture stresses on the methods of production fair trade focuses on marketing and trade. By targeting environmental, health, social and economic aspects they have captured the attention of the consumers and the producers alike. In spite of the increase in consumer demand for these products, the success of these movements will be determined by its contribution to the economic progress of producers in the developing countries. This study understands the factors that influence a small scale farmer to adopt organic farming under fair trade regimes and how this contributes in creating a sustainable livelihood strategy that makes a farm household less vulnerable to poverty.